Advertising is an essential part of any successful business, and the colors used in marketing materials can have a huge impact on the success of a campaign. Marketers and graphic designers have long known that color plays an important role in the success of any marketing campaign, as specific colors tend to evoke certain emotions in customers, thus creating brand relevance and motivating purchases. Black and white are two of the best colors for advertising, as they create a strong contrast when combined. However, there are many other colors that can be used to increase sales.
Listed below are 10 colors that can help to boost sales, along with the emotions they evoke. When you want to be seen as trustworthy and cool, blue is the perfect color. Mix blue with complementary colors for best results. If you're competing for the attention of a young female demographic, pink is a great choice. It's fun, frilly and totally feminine. Yellow is a powerful color, but it's also the most dangerous shade.
Use yellow to get your audience's attention and let them know you're confident in your abilities. It's warm and welcoming, giving customers a pleasant feeling. Second, it denotes health, environment and goodwill. Green is the color of money, so it creates thoughts of wealth. Purple is the color of royalty, making it perfect for adding a touch of elegance and prestige to your marketing materials.
Gold is also elegant and prestigious, but it adds an element of power that purple can't match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree. Orange is an attention-grabbing color that is fun and great. It makes customers feel like they are dealing with a cutting-edge company. When placed on a white background, orange stands out even more. Blue text in blog posts and articles looks simple since it's the normal color that linked text is given to.
However, when combined with bright orange or lighter shades of green, it can create an eye-catching look that appeals to a younger audience. Red denotes joy in Chinese culture and is the prominent color during the Chinese New Year. Red can also have meanings other than power in some cultures. Purple and gold are elegant colors that stand out above the rest. Red may be too strong for some applications, while yellow may be seen as cowardly by some people. Pink should be used with caution as it may be seen as patronizing or pleasing to women. The best colors for easily reading commercial outdoor signs are bright primary and secondary colors such as red, green, orange and yellow.
Blue denotes reliability while black, white and brown should be avoided. Light blue, green and white are great for conveying freshness and cleanliness when used together. Blue and yellow text together are considered the most readable for those who are colorblind. Finally, red makes ads active and engaging while blue arouses confidence in customers. Purple adds an element of elegance while gold symbolizes power and wealth. When used together correctly, these colors can help to increase sales.
